Knowledge Base

Questions, answered.

Everything you'd want to know before starting a web design or motion design project with Lee Smalt.

Motion Design

A motion designer creates animated visual content for digital media, including websites, apps, and brand videos. For the web, this means designing animations, transitions, and interactive effects that make a site feel alive and engaging. Motion design bridges graphic design and video production, bringing static visuals into movement.

Web design covers the structure, layout, and visual identity of a website: how it looks and how users navigate it. Motion design adds the dimension of time: how elements enter, move, react, and exit. The best sites use motion design to reinforce the web design, not just decorate it.

Interactive animations guide attention, communicate hierarchy, and make interfaces feel intuitive. When done well they reduce cognitive load: users understand what to do next without reading instructions. Well-designed microinteractions increase time-on-site and improve conversion rates by making the experience feel premium and considered.

If your site feels flat, users aren't staying long, or it doesn't reflect the quality of what you sell, motion design is likely the missing layer. It's especially valuable for creative, tech, luxury, or service brands where first impressions directly influence whether someone reaches out.

Only if they're implemented poorly. Well-built web animations use GPU-accelerated CSS properties and are optimized to have near-zero impact on load time and performance scores. In Webflow, animations are native to the platform and don't require heavy external libraries. Performance is always part of the design process.

Webflow & Web Design

A Webflow project begins with a discovery phase to understand your goals and audience, followed by wireframing, visual design, and a fully custom build with no generic templates. You walk away with a site you can edit yourself, without needing a developer for every change.

Webflow is a visual web development platform that produces clean, production-grade HTML, CSS, and JavaScript without requiring hand-written code. Designers use it for full creative control over layouts and animations while giving clients a site they can manage themselves. It's especially powerful for motion-rich custom builds.

A typical custom Webflow site takes 6 to 12 weeks from kickoff to launch. A single-page portfolio or landing page can be completed in 2 to 3 weeks. Projects with complex animations, CMS integration, or multiple service pages take longer but result in a significantly more powerful end product.

Working Together

Most projects come from creative agencies, tech startups, professional service firms, and independent brands who want a site that stands out visually. A background in anthropology informs how I approach user behavior. I design for how real people experience digital spaces, not just how mockups look in Figma.

Based in Minnesota, working with clients across the United States and internationally. All project work happens remotely. Discovery calls, design reviews, and handoffs are handled online. Location has never been a barrier to delivering high-quality results.